Boutique’s Design Philosophy
Our design philosophy is simple: we combine modern aesthetics with functionality and comfort to provide a practical and relaxing environment for our guests, who are mostly busy professionals. Our mantra for every project is “form following function”.
At Boutique, we aim to optimize three critical elements in real estate development: time, cost, and quality. Our properties each have a unique look and feel, but a standardized approach links them together, and allows us to take a project from conception to launch within 15 months. To achieve this efficiency, we strive to foster close cooperation among architect, engineer, interior designer, consultants, and contractors. In the process, we have forged long-term relationships with contractors that helps us make accurate budget forecasts and deliver results.
Our operations in the hospitality sector include over seven properties with more than 1,000 rooms in major Thai cities, while we are expanding into the residential market with launch of Treetops Pattaya, a modern tropical development located on the outskirts of Pattaya, a premier beach resort located 145 km south of Bangkok.