Boutique Corporation in Collaboration with Oakwood, Launches The World-class “Oakwood Studios Sukhumvit Bangkok”

02.09.2022

"Boutique Corporation", in partnership with a leading hotel chain "Oakwood", has quickly responded to the recent rebound in Thailand's Tourism industry and the country's opening of borders with the launch of "Oakwood Studios Sukhumvit Bangkok". Representing a 1.25-billion-baht property valuation investment and located a stone's throw from Thong Lo BTS station, one of Bangkok's most premium and trendy areas, the hotel has become Asia's second Oakwood property to offer the unique modish studio-type design.

 

Mr. Prab Thakral, President and Group CEO of Boutique Corporation Public Company Limited (BC), a group that operates under the "Build-Operate-Sell: BOS" business model, said that the group developed the 4-star 8-storey "Oakwood Studios Sukhumvit Bangkok" from the ground up comprising a total of 177 units. Perched on almost one rai of land on Sukhumvit 36, Bangkok's central business and lavish lifestyle hub, the property’s essence encapsulates the stylish modern hotel concept, offering an unforgettable and chic guest experience.

"With our borders re-opening, we continue to witness a strong rebound in Thailand's tourism industry, which has attracted more inbound visitors ratifying the global trend of increased travel. As international tourists have started returning to Thailand, we have observed the Indian market counterbalance the gap left by the Chinese market, becoming a sustainable source of tourist arrivals moving forward, and we expect Thailand's full recovery by 2025. The development and opening of Oakwood Studios Sukhumvit Bangkok are in line with the group's solid yield-based strategy comprising both a short-term and long-term stay business mix targeting a younger forward-looking generation," said Prab.

Prab added that on the corporate front, BC continues to focus on expanding its property development portfolios based on its BOS business model and further diversifying and bolstering its income streams by entering new business segments, such as Thai Traditional Wellness and the Storage Business. He noted that these fundamental strategies are the core foci enabling the group to sustain its growth.

Ms. Lina Abdullah, Director of Operations Thailand, Oakwood, said, "We are excited to continue to grow our Oakwood portfolio in Thailand with the opening of Oakwood Studios Sukhumvit Bangkok. It has truly been an exciting journey to bring the first Studios property under the Oakwood brand to Thailand. I am proud of our exceptional team as we bring Oakwood Studios into a new era and watch our hotel's personality shine through with the introduction of our new guest experiences into the Sukhumvit area, one of Bangkok's most action-packed and important areas, with excellent shopping, dining and nightlife."

Oakwood Studios Sukhumvit Bangkok is the fourth collaboration between BC and Oakwood. Launched on 1 September 2022, Asia's second studio-type hotel offers Oakwood's unique world-class management and services. The hotel comprises 177 units, including Superior King, Superior Twin, Studio Deluxe, Studio Executive and Studio Premier. With all rooms fully equipped, guests can enjoy the swimming pool, fitness center, cable TV and high-speed internet, and rooms with a kitchen for those on an extended stay. The hotel is conveniently located and accessible through Bangkok's vast mass transit systems, like the ever-popular BTS Sky Train. Accessible by vehicles, the hotel can easily be reached from Sukhumvit Road and Rama IV Road.

In addition, the hotel also features a 10-persons meeting boardroom, a co-working space, a business center and the Vibrante Restaurant & Bar, which caters for both Thai and International visitors. Thong Lo BTS station is only a whisper away through the hotel’s complimentary shuttle service, only adding to the convenience.  The hotel is pet-friendly, providing the most comfortable, relaxing and exclusive experience.

Interested guests who want to experience the new Oakwood Studios Sukhumvit Bangkok”, can visit Oakwood.com/studios-bangkok for more information or reserve a room in advance at Tel. 02 009 5700.