Boutique Corporation PCL’s B.O.S model roars on as the corporation confirms sale of Oakwood Studios


Bangkok, Thailand, October 17, 2022 - In what has become the core strength of its operation, Boutique Corporation Public Company Limited (‘Boutique’) announced the sale of Oakwood Studios Sukhumvit Bangkok ("Oakwood Studios") under its Build, Operate and Sell (B.O.S) Model in Thailand to Worldwide Hotel Group. The transaction was brokered by JLL’s Hotels & Hospitality as exclusive advisor to Boutique.

Billed as a profit-driving move, the sale of Oakwood Studios further reinforces the strength of the B.O.S model with the exit meeting Boutique's stringent investment policy. 

Prab Thakral, President and Group CEO of Boutique Corporation Public Company Limited, said: "Our sale of Oakwood Studios underscores the might of the B.O.S model in Thailand in premium areas such as the Sukhumvit line, Bangkok's premier leisure and business district and beyond. As a corporation, we continue to pick up the pace with an excellent pipeline that includes the Citadines Hotel portfolio, Jono Bangkok Asok Hotel, Summer Point, and the new Sukhumvit Soi 5 project, reinvigorating the property investment landscape in Thailand.”

Opened on 1 September 2022, Oakwood Studios, Asia's second studio-type hotel, offers Oakwood's unique world-class management and services. The hotel comprises 177 units, including Superior King, Superior Twin, Studio Deluxe, Studio Executive and Studio Premier. With all rooms fully equipped, guests can enjoy the swimming pool, fitness center, cable TV and high-speed internet, and rooms with a kitchen for those on an extended stay. 

Located a stone’s throw away from Thong Lo BTS Station only 430 meters away on the ever-popular BTS Sky Train system, Oakwood Studios is conveniently located and accessible through Bangkok's vast mass transit systems. The hotel is also highly accessible to vehicles, with entry possible from both Sukhumvit Road and Rama IV Road.

The sale of Oakwood Studios will inevitably spur newfound interest in Boutique’s future projects along with its current pipeline under the B.O.S model opening the door for co-investor participation with the ultimate goal of asset maximization under this agile business model for Boutique, its investors and shareholders.