BC Unveils “CHIT CHAAT,” a New-Concept Indian Restaurant, Expanding Its Hospitality Business to Strengthen Recurring Income

BC hosted the grand opening of “CHIT CHAAT,” a new-style Indian restaurant aimed at attracting Thai customers, the Indian community, and international tourists. This launch represents an expansion from the company’s hotel business into the restaurant portfolio, creating steady recurring income.

Mr. Prabsharan Singh Thakral, Chief Executive Officer of Boutique Corporation Public Company Limited (BC), revealed that the company officially held the grand opening of “CHIT CHAAT” at Oakwood Residence Sukhumvit 24. The restaurant features the concept “Where Punjabi hospitality meets Bangkok energy,” showcasing contemporary Indian cuisine blended with a fun, approachable atmosphere suited to modern consumer lifestyles. The event was well-attended by culinary industry guests and company executives.

The launch of CHIT CHAAT marks another key milestone for BC in strengthening its Hospitality business group through a restaurant model that can generate recurring income and expand into high-potential locations, particularly in Bangkok’s prime tourist districts. BC also sees strong opportunities arising from the continual growth of Indian tourists, who recently became Thailand’s second-largest tourist group after Chinese visitors. Additionally, Thai consumers today are increasingly open to new flavors, especially diverse, high-quality Indian cuisine, which has become a popular choice among younger generations and tourists in the Sukhumvit area.

BC also plans to expand CHIT CHAAT EXPRESS to Don Mueang International Airport, one of the key hubs for international travelers, to meet the growing demand from overseas visitors and reinforce the company’s long-term sustainable growth strategy.

“We see strong and growing demand for high-quality Indian cuisine in Bangkok. We believe that rebranding CHIT CHAAT into a more contemporary, modern, and accessible identity, featuring carefully selected Punjabi-style dishes, will further strengthen the company’s recurring income model while introducing a fresh, new dimension of Indian dining to consumers,” Mr. Prabsharan concluded.

CHIT CHAAT is located at Oakwood Residence Sukhumvit 24, near BTS Phrom Phong, and is open daily from 12:00 PM to 12:00 AM. The restaurant offers a contemporary modern Indian dining experience in a fun and approachable atmosphere, serving deliciousness from today onward.