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BC Sees Strong Outlook for H2 2025 with New Hospitality Solutions Launch.
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BC Revenue Jumps 43% in H1 2025 to THB 425M
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BC Signs Franchise Agreement with Accor to Operate Three Global Hotel Brands
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BC x Marriott Launch 5-Star JW Marriott Sukhumvit 24 in Central Bangkok
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BC Q1/2025 Profit Soars 589% from Summer Point Sale, Plans Luxury Hotel in Sukhumvit 24
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Boutique PCL Holds 2025 Annual General Meeting of Shareholders, Approves Dividend Payment of THB 0.0520 per Share on May 27, and Grants Warrant 3 and 4 to Existing Shareholders
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Summer Point Token Makes Strong Debut on Bitkub, Opens Above Offering Price
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A New Era in Real Estate Investment: BC Sold Summer Point for 450M THB Through Digital Blockchain Tokenization with TokenX
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By leveraging our core investments and solutions in hospitality, wellness, property and private equity, we strive to create diversified business platforms.
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By leveraging our core investments and solutions in hospitality, wellness, property and private equity, we strive to create diversified business platforms.
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By leveraging our core investments and solutions in hospitality, wellness, property and private equity, we strive to create diversified business platforms.
banner-desktop
By leveraging our core investments and solutions in hospitality, wellness, property and private equity, we strive to create diversified business platforms.
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By leveraging our core investments and solutions in hospitality, wellness, property and private equity, we strive to create diversified business platforms.
Accumulated
Total Assets
Under Management
THB
 14,000
bn
since 2008
Current Assets
Under Management
THB
 9,500
bn
Current Assets
Under Construction
THB
 4,000
bn

BOUTIQUE (BC) Core Business

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Build-Operate-Sell: BOS

The leading real estate development and asset management company, focusing on Build-Operate-sell (BOS) in hotels, serviced apartments, mixed-use and Commercial Real Estate. The BOS model concepts are as follow:

  • Land acquisition
  • Sourcing of funding and joint investors
  • Strategy on project development and design
  • Procurement and project construction management
Operate
  • Asset Management
  • Marketing and sales of hotel rooms and seeking tenants for commercial projects
  • Customer service of the projects
  • Seeking project buyers
  • Negotiating and preparing sales and purchase agreement
  • Delivery and transfer of ownership

Key Milestones

2025
2024
2023
2022
2021
2020
2019
2025
journeyhub bangkok sukhumvit 26 started operations in january 2025.
  • Journeyhub Bangkok Sukhumvit 26 started operations in January 2025.
summer point project sold for 450m thb through digital blockchain tokenization with tokenx
  • Summer Point Project Sold for 450M THB Through Digital Blockchain Tokenization with TokenX
2024
cove hill community lifestyle mall grand opening
  • Cove Hill Community Lifestyle Mall Grand Opening
  • 50% Stake in Cove Hill Sold,
74% stake in ibis chiang mai nimman journeyhub sold
  • 74% Stake in ibis Chiang Mai Nimman Journeyhub Sold
2023
  • Highest-ever revenue of Baht 308.3 million
bespoke group expansion of 8 branches of kana pure dispensary
  • Bespoke Group expansion of 8 branches of KANA Pure dispensary
citadines sukhumvit 16 renovation and reopening
  • Citadines Sukhumvit 16 renovation and reopening
2022
  • Sold Oakwood Studios for Baht 1,110 million
  • Opening of ibis Chiang Mai and Jono Bangkok
  • Start Cove Hill retail project
  • KANA Wellness Clinic license for TTM
  • Cannabis cultivation license with RMUTL
  • Launch of KANA brand and KANA Pure dispensary
start go storage at summer point
  • Start GO Storage at Summer Point
2021
fda license for cannabis import and cultivation for r&d
  • FDA license for cannabis import and cultivation for R&D
sold citadines sukhumvit for baht 600 million
  • Sold Citadines Sukhumvit for Baht 600 million
2020
opening summer point office building
  • Opening Summer Point office building
medical hemp and cannabis products for wellness hospitality
  • MOU with RMUTL for medical hemp and cannabis products for wellness hospitality
2019
stock market mai
  • Capital increase, Baht 477.62 million, IPO at Baht 2.86, mai listing
  • Start operated Villa I Patong,Journeyhub Pattaya Central, and Novotel Chiangmai Nimman Journeyhub
  • Exit Summer Hill and Summer Hub for Baht 957 million
opening summer hub office building
  • Opening Summer Hub office building

Exit Track Record

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Total Exit Value
6,360 mn THB
Typical Equity IRR
15-25%
Average Equity Multiplier
2.1x
*Note : Project level post-tax IRR and EM
Summer Point
Equity Multiple: 1.7x
Exit Price: 450 MB
Sold 2025
Acquired through an Initial Coin Offering (ICO) under
Sumer Point Token.
Citadines Soi 23
Exit Multiple 2.8x
Equity Price 600 MB
Sold 2021
Acquired by Bhiraj Buri Co.,Ltd.
Oakwood Studio Sukhumvit 36
Equity Multiple 1.7x
Exit Price 1,110 MB
Sold 2022
Acquired by Worldwide Hotels
Cove Hill Community Lifestyle Mall
Equity Multiple 2.8x
Exit Price 272 MB
Sold 2024
Acquired by Winpeak Limited
Note : The company has sold a 74% stake, resulting in a joint venture partnership
Oakwood Apartment Trilliant Sukhumvit 18
Equity Multiple 1.9x
Exit Price 700 MB
Sold 2019
Acquired by Sukhumvit Co., Ltd.
Ibis Chiang Mai Nimman Journeyhub Hotel
Equity Multiple 1.4x
Exit Price 420 MB
Sold 2024
Acquired by JS Energy holding limited
Note : The company has sold a 74% stake, resulting in a joint venture partnership
Summer Hill & Summer Hub
Equity Multiple 2.5x
Exit Price 957 MB
Sold 2019
Acquired by ST Property & Logistics Co., Ltd.

BC's Projects

New Investment

Enhancing opportunities for greater success from diversified businesses

Further diversification will also aid in spreading risk and developing new revenue streams, allowing for a more resilient corporate structure and ensuring our continued development in the long term.

Hotel Management Service

Hotel Management Service

Boutique offers the Hotel Management Service, leveraging years of hotel management experience and a portfolio of actively operated hotels, to assist hotel operators in achieving operational excellence.

Thai Herb Business

Thai Herb Business

Bespoke is a fully licensed "turn-key" medical cannabis company with approvals from all Thai government institutions.

Our Partners