Boutique Corporation PCL set sights to elevate Charoenkrung with its latest lifestyle retail development


A lifestyle community mall that combines the very best of shopping, dining, wellness and education for locals and visitors alike  


Bangkok, Thailand, 9 March 2021 – Boutique Corporation Public Company Limited (“Boutique”), a leader in real estate development and property management,  announced its latest venture, the Charoenkrung retail development (official name to be confirmed); a lifestyle community mall that offers an integrated lifestyle experience comprising of stores, restaurants, wellness and educational outlets. Tentative launch in Q2 of 2022, the promising project is set to be the new go-to landmark of the neighbourhood, with a carefully selected tenants mix designed to meet the needs of Charoenkrung residents.  

Located among the most vibrant section of Charoenkrung, at the junction between Chan and Charoenkrung Rd, the 4,000 sqm. Charoenkrung retail development is surrounded by luxury hotels, residences, and one of Thailand’s most exclusive international school. The three-storey Charoenkrung retail development features a total leasable area of 2,100 sqm with 18 individual units that will target shopping stores, a range of restaurants, education zone, and approximately 34 car parking spaces. A perfect meeting place for locals, hotel residents, parents, and students in the community to spend quality leisure and recreational time.

In terms of design, the lifestyle commercial mall embodies a minimal Nordic patterned façade with the use of light wood that is reminiscent of Charoenkrung’s rich heritage as Bangkok’s shipping and commerce district. The design concept is to create an open and airy contemporary feel for an eye-catching appeal, visible from the intersection.

Mr. Prab Thakral, President and Group CEO of Boutique Corporation Public Company Limited said: “Charoenkrung has long been one of the most bustling spots for Thai and international visitors, with its one-of-a-kind vibrant spirit and embodiment of Bangkok’s rich history. To accommodate the increasingly complex lifestyles of modern day Bangkokians, we wanted to create an all-inclusive meeting place that captures the unique charm of Charoenkrung. The Charoenkrung retail development is designed with benefits of the community in mind, and we believe that the project will provide an exciting addition to Charoenkrung, as a place for locals and visitors to come and enjoy their daily lives. This goes hand in hand with Boutique’s commitment to uplift surrounding communities where we work and operate, as the project aims to elevate Charoenkrung into an increasing renowned destination for work, travel and play, with an increased standard of living in Bangkok.”

The Charoenkrung retail development is the latest project by Boutique Corporation PCL, who takes the lead in developing and managing several high-quality projects across premium areas in Thailand. Boutique aims to continue to extend its retail platform in this manner, with unique and compact retail developments in high density areas, with niche offerings to captivate the locals and attract visitors. Since its inception in 2004, Boutique has successfully launched more than 15 development projects, including hotels, service apartments, mixed-use developments and office buildings. Past successes include the award-winning Rain Hill on Sukhumvit 47, Summer Hill and Summer Hub Office at Phra Khanong, as well as the newly opened mixed-use project, Summer Point.


For more information about the Charoenkrung retail development and leasing inquiries, please contact


Perspective drawing of Charoenkrung Retail Development.